For direct mail,an in-house list is generated from a firm's marketing database and therefore contains only names of individuals who have made purchases.

Question

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An in-house list can include not only individuals who have made purchases but also those who have shown interest in the company's products or services through various means, such as signing up for newsletters, participating in surveys, or engaging in promotional events.

For Direct Mail,an In-House List Is Generated from a Firm's