Personal selling and customer relations are tools that can be used to build exposure to a sports brand.
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Q11: For direct mail,an in-house list is generated
Q12: Cable TV channels tend to draw audiences
Q13: A primary goal of brand communications is
Q14: A trend in sponsorship has been for
Q15: Due to its short exposure time,outdoor advertising
Q17: Two approaches to using sales promotions are
Q18: Value-added promotions are advantageous primarily because of
Q19: Sales promotions are excellent for achieving IMC
Q20: Personal selling and customer relations are excellent
Q21: Telemarketing is less expensive than using outside
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