Value-added promotions are advantageous primarily because of their potential to motivate consumers to engage with the brand and take action.
Correct Answer:
Verified
Q13: A primary goal of brand communications is
Q14: A trend in sponsorship has been for
Q15: Due to its short exposure time,outdoor advertising
Q16: Personal selling and customer relations are tools
Q17: Two approaches to using sales promotions are
Q19: Sales promotions are excellent for achieving IMC
Q20: Personal selling and customer relations are excellent
Q21: Telemarketing is less expensive than using outside
Q22: The approach of sending email offers only
Q23: The main disadvantage of using email marketing
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