Two approaches to using sales promotions are 1)offering incentives that reduce consumers' risk to take action and 2)offering incentives that add value to a product or service.

Question

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This statement accurately describes two common approaches to sales promotions. The first approach involves reducing consumers' perceived risk to take action (such as offering a money-back guarantee or free trial period), while the second approach involves adding value to the product or service being promoted (such as offering a free gift with purchase or discount on a related product/service).

Two Approaches to Using Sales Promotions Are 1)offering Incentives That