Sales promotions are excellent for achieving IMC objectives designed to engage consumers.

Name: Sales promotions are excellent for achieving IMC objectives designed to engage consumers.
Brand: Quizplus
Rating: 4.8 (53 reviews)

Question

Quizplus · Accepted Answer

Sales promotions are a key component of integrated marketing communications (IMC) aimed at engaging consumers. They can be used to boost sales, introduce new products, drive traffic to stores, and reward loyal customers, among other objectives. Therefore, the statement is true.

Sales Promotions Are Excellent for Achieving IMC Objectives Designed to Engage