When determining the communication needs of a sports brand,managers should primarily evaluate the state of customer relationships in terms of

Question

Quizplus · Accepted Answer

Managers should primarily evaluate the state of customer relationships in terms of exposure to the brand and the extent of customer engagement when determining the communication needs of a sports brand. This will help them to understand the level of awareness and interest in the brand, as well as the level of interaction that customers have with it. From there, they can tailor their communication strategies to better engage with customers and increase their exposure to the brand.

When Determining the Communication Needs of a Sports Brand,managers Should