________ is concerned with quality of brand communications in terms of the target audience processing brand stimuli.

Question

Quizplus · Accepted Answer

Engagement refers to the level of involvement and interaction between the target audience and the brand. It is concerned with how well the brand communication captures the attention and interest of the target audience, and how well it encourages them to take action. The quality of brand communications is therefore assessed in terms of its ability to engage the target audience, rather than just its exposure or awareness, or the associations that the audience has with the brand.

________ Is Concerned with Quality of Brand Communications in Terms