________ creates a link between a consumer's experience with a sport and his or her self-concept.

Question

Quizplus · Accepted Answer

Engagement refers to the level of consumer involvement and interaction with a sport, which can create a stronger connection between their experience and their self-concept. This can manifest in various ways, such as participating in the sport, attending events, following teams, or wearing related merchandise. The more engaged a consumer is with a sport, the more it becomes a part of their identity and influences how they see themselves. Exposure, awareness, and brand associations are related concepts but do not necessarily involve personal engagement or self-concept.

________ Creates a Link Between a Consumer's Experience with a Sport