Kathryn knows it is important to build a long-term relationship with Mr.Knotts because he has the resources to upgrade his season ticket to a high-level sponsorship.In terms of personal selling,the most important step to build this relationship is the

Question

Quizplus · Accepted Answer

Follow-up is crucial in building long-term relationships with clients. It allows the salesperson to maintain communication, address any concerns or questions the client may have, and show appreciation for their business. It also helps to establish trust and credibility with the client, which is important when trying to upgrade their level of sponsorship. Pre-call planning, closing, and sales presentation are also important steps in the personal selling process, but without effective follow-up, it may be difficult to maintain a long-term relationship with the client.

Kathryn Knows It Is Important to Build a Long-Term Relationship