Placing ads on the Internet to individuals based on the types of website a person visits and the browsing they do is

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Behavioral targeting is the practice of placing ads based on a user's behavior online, including the types of websites they visit and the browsing they do. This is intended to make the ads more relevant and appealing to the user, increasing the likelihood of a click-through and ultimately a conversion. Digital marketing is a broader term that encompasses various channels and tactics for promoting products or services online, while browser targeting and interactive marketing are not specific enough to describe this practice.

Placing Ads on the Internet to Individuals Based on the Types