Using advertising media to stimulate an immediate behavior modification in such a way that it can be tracked,recorded,analyzed,and stored for future use is
A) sales promotions
B) direct response marketing
C) public relations
D) personal selling
Correct Answer:
Verified
Q81: During the _ step of the personal
Q82: During the _ step of the personal
Q83: In personal selling,qualifying a lead refers to
Q84: The key to effectively using direct mail
Q85: Disadvantages of using telemarketing include the following
Q87: Placing ads on the Internet to individuals
Q88: Direct response marketing has the following characteristics
Q89: Interactive advertising is like direct response advertising
Q90: Advantages of using email direct marketing include
Q91: Advantages of using direct mail include the
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