In personal selling,qualifying a lead refers to determining the quality of a lead in terms of

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Qualifying a lead refers to determining the potential of a lead to buy. It involves assessing the lead's interest level, budget, decision-making power, and need for the product or service. The aim is to focus on those leads that have a higher potential to buy and maximize the sales efforts towards them. While long-term profit and dollar amount are important considerations for sales, they are not the primary factors that determine lead quality.

In Personal Selling,qualifying a Lead Refers to Determining the Quality