The most effective way to put a product in the hands of consumers with little or no risk to them is

Question

Quizplus · Accepted Answer

Sampling allows consumers to try a product before committing to a purchase, reducing their perceived risk. It is an effective way to introduce new or improved products that consumers may be hesitant to try otherwise. Coupons and premiums offer incentives to purchase, but do not eliminate the risk entirely. Interactive marketing involves engaging with consumers through various channels, but does not directly address their concerns about trying a new product.

The Most Effective Way to Put a Product in the Hands