Consumers' affinity for sports brands may be immune to threats other brands face,such as competition for attention and switching brands when performance does not meet expectations.

Question

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Studies have shown that athletes and sports fans exhibit high levels of brand loyalty towards sports brands, often remaining loyal even when faced with competition and lower performance. This can be attributed to the emotional connection and identity that individuals form with their favorite teams and sports.

Consumers' Affinity for Sports Brands May Be Immune to Threats