The groundbreaking event for the emergence of sponsorships in sports was the 1984 Super Bowl game.
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Q12: Sports marketing is the use of marketing
Q13: After purchasing the Atlanta Falcons,Arthur Blank conducted
Q14: Consumers of sports products are typically more
Q15: Rights fees to be an official sponsor
Q16: Connection to sports brands often is based
Q18: The two reasons for the increased investment
Q19: A distinguishing characteristic of sports marketing is
Q20: Consumers' affinity for sports brands may be
Q21: After purchasing the Atlanta Falcons,Arthur Blank made
Q22: Sports organizations are heavily dependent on the
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