A customer's judgment of the benefits received from consumption of a sports product compared to the sacrifices to acquire the sports product is
A) sports product positioning
B) value
C) the affinity advantage
D) experience-based relationship
Correct Answer:
Verified
Q42: Marketing's role in sports includes the following
Q43: Instant and constant access to sports programming
Q44: The functional area of a sports organization
Q45: The _ era was between 1990 and
Q46: Marketing experts estimate it costs _ times
Q48: Technologies and corresponding changes in consumer behaviors
Q49: Business-driven factors that have been cited as
Q50: During the _ era of sports growth,sports
Q51: Marketers have two options when attempting to
Q52: Sponsorships as a marketing strategy for sports
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