Marketing's role in sports includes the following except
A) catalyst for creating customer value
B) develops and nurtures customer relationships
C) connects organizations with the external environment
D) connects the sales force with the operation side of a sports property
Correct Answer:
Verified
Q19: Marketing communications are the voice of the
Q38: Within the 5 P's framework,engaging customers would
Q39: One of the customer-driven factors for the
Q40: When a sports property positions itself as
Q41: During the _ era fans had the
Q43: Instant and constant access to sports programming
Q44: The functional area of a sports organization
Q45: The _ era was between 1990 and
Q46: Marketing experts estimate it costs _ times
Q47: A customer's judgment of the benefits received
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