During the ________ era fans had the technological capability to initiate contact with a sports brand and talk with each other through venues such as Facebook and Twitter.

Question

Quizplus · Accepted Answer

The term "experience era" refers to the current era of sports marketing, where fans are no longer just spectators but actively seek experiences with sports brands. This is made possible by technological advancements, including social media platforms such as Facebook and Twitter, which allow fans to connect with each other and with the sports brand itself.

During the ________ Era Fans Had the Technological Capability to Initiate