From reading the Mary Kay case,which of the following would be the least important in its approach to one-to-one marketing?
A) loyalty
B) technology
C) personalization
D) time-savings
E) none of the above
Correct Answer:
Verified
Q1: By designing its products to vary,to seem
Q2: When a Mary Kay identifies and focuses
Q3: Mary Kay relies on consultants and direct-selling,which
Q4: Mary Kay's seeking consultants who fit the
Q5: Which of the following segmentations are probably
Q6: Mary Kay recognizes geographic and ethnic segmentation.It
Q7: Unlike other companies,Mary Kay must compete with
Q8: Mary Kay is not only vulnerable to
Q9: The marketing that exists between Mary Kay
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