The Extensive Sunk Costs of Heavily Advertised Products Suggest a Reason

The extensive sunk costs of heavily advertised products suggest a reason for believing that those products will

A) turn out to have higher quality than unadvertised products.
B) turn out to have lower quality than unadvertised products.
C) cause consumers to question their intrinsic value.
D) be hard to sell to the consumer without heavy persuasion.