In order to build a reputation of trust and commitment to customers,a company should seldom share the message of doing the right thing for all of its stakeholders with some of its stakeholders outside the company.

Question

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A company should consistently communicate its commitment to doing the right thing for all of its stakeholders, both internally and externally. Internal stakeholders (employees) and external stakeholders (customers, shareholders, suppliers, etc.) all need to be aware of the company's values and principles in order to establish trust and commitment.

In Order to Build a Reputation of Trust and Commitment