The marketing plan is a written document that acts as a guidebook of marketing activities for the marketing manager.

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The marketing plan is a written document that serves as a roadmap for the marketing activities of a company. It outlines the goals, strategies, tactics, and budget for a specific period, typically a year. The marketing manager uses this plan to coordinate and manage the marketing efforts and ensure that they are aligned with the overall business objectives.

The Marketing Plan Is a Written Document That Acts as a Guidebook