Earl is starting a new bank.Before the opening day,Earl had a meeting with all employees.He discussed their mission,defined objectives for the bank for the coming years,and shared who their target market is.He talked about their product offerings and where their future branches would be located.Earl is sharing the bank's:

Question

Quizplus · Accepted Answer

See Exhibit 2.4.All the listed activities are part of the marketing planning process.

Earl Is Starting a New Bank