Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:
A) the rate of capital accumulation exceeds the rate of population growth.
B) of exchange rate caps.
C) of price discrimination.
D) there is a lack of mass purchasing power.
E) advertising time on television is available for sale in all developed countries.

Question

Quizplus · Accepted Answer

Developing nations typically do not have mass purchasing power.

Once Marketing Managers Have Determined a Global Product and Promotion