The purpose of market segmentation is to:
A) reduce the market down to a size the firm can handle
B) divide the market into equal size and profit regions for sales territories
C) group a large number of markets together, enabling a company to serve them simultaneously
D) develop a generalized definition of the market as a whole
E) enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups

Question

Quizplus · Accepted Answer

The purpose of segmentation is to group similar consumers and to serve their needs with a specialized marketing mix.

The Purpose of Market Segmentation Is To