Coca-Cola launched a new Black History television commercial on BET to coincide with the Martin Luther King Jr.holiday. The ad is just one element of a strategy for connecting with African-American consumers.Coca-Cola's segmentation plan for this promotional campaign is based on _____ segmentation
A) demographic
B) sociocultural attributes
C) psychographic
D) usage rate
E) geodemographic

Question

Coca-Cola launched a new Black History television commercial on BET to coincide with the Martin Luther King Jr.holiday.  The ad is just one element of a strategy for connecting with African-American consumers.Coca-Cola's segmentation plan for this promotional campaign is based on _____ segmentation
A) demographic
B) sociocultural attributes
C) psychographic
D) usage rate
E) geodemographic

Quizplus · Accepted Answer

Ethnicity is a demographic variables for segmentation.

Coca-Cola Launched a New Black History Television Commercial on BET