Which of the following businesses would be most likely to use family life cycle segmentation?
A) Those that produce and market computer software and hardware
B) The snack industry
C) Fast-food restaurants
D) Business-to-business marketers
E) Wedding planners, couples-only resorts, and day care centers

Question

Quizplus · Accepted Answer

People in different stages of the family life cycle would be most likely getting married,going on a couples-only trip,or needing the services of a day care center.

Which of the Following Businesses Would Be Most Likely to Use