Question 1

Which of the following is similar to infomercials on TV and make the pitch focusing on educating potential customers on the merits or benefits of the products or services being promoted and sold?

Accepted Answer

Sales letter e-commerce websites typically use persuasive language and detailed information to educate and convince potential customers of the benefits of the products or services being sold. This is similar to the approach used in infomercials on TV.

Question 2

A(n)______ is a standalone web page,distinct from your main website that has been designed to guide your visitors to one spot on your website.

Accepted Answer

A landing page is a standalone web page designed to guide visitors to a specific location on your website. It is often used in marketing campaigns as a way to convert visitors into leads or customers. Landing pages are designed to be simple, with a clear call to action and minimal distractions, such as navigation menus, that might take visitors away from the desired path.

Question 3

The essence of content marketing is:

Accepted Answer

The essence of content marketing is to deliver consistent, valuable information to the buyers, in return for their business and loyalty. This means that content marketing is a way to establish trust and credibility with potential customers by educating and informing them about the benefits of your product or service. It is not about charging higher prices or minimizing costs, but rather about building a relationship with customers based on providing them with useful, relevant content.

Question 4

When a hashtag is particularly popular on Twitter,it becomes a:

Accepted Answer

When a hashtag is particularly popular on Twitter, it becomes a trend. A trend refers to a topic or hashtag that is being talked about widely on a particular platform at a particular time.

Question 5

All of the following are effective tips when it comes to cold calling,except:

Accepted Answer

Doing cold calling in the evening may not be effective as people may be busy with family time or unwinding after work. It is better to do cold calling during business hours when people are more likely to be available and focused on work. A, B, and C are all effective tips for cold calling.

Question 6

Which of the following describes software programs that can be downloaded on a smartphone or tablet?

Accepted Answer

Mobile applications, or "apps," are specifically designed software programs that can be downloaded onto smartphones or tablets to perform a variety of tasks, from social media and entertainment to productivity and business functions.

Question 7

_______ has been designed for professionals to connect in order to do business together.

Accepted Answer

LinkedIn is a social media platform that is specifically designed for professionals to connect with each other in order to network and do business together. It allows users to create professional profiles, connect with others in the same industry or field, and share information and updates about their work. Facebook, Twitter, and Tumblr are general social media platforms that can be used for personal connections and a variety of other purposes, but they are not specifically designed for professional networking.

Question 8

Social media is largely about:

Accepted Answer

Social media platforms are primarily used for delivering information and engaging with the audience. While sales promotion and business promotion are also important, the primary purpose is to provide useful and interesting information to the audience. Social media platforms are also used for providing customer service and support.

Question 9

Which of the following describes a version of your desktop website that has been specifically designed to be compatible with mobile devices?

Accepted Answer

Mobile websites are versions of desktop websites that have been optimized for viewing on a mobile device. Mobile applications are standalone software designed to run on mobile devices, while mobile video and mobile search refer to specific types of content or search capabilities on mobile devices.

Question 10

Which of the following types of advertising is losing its audience today?

Accepted Answer

Print advertising is losing its audience today. With the rise of digital media and the decreasing popularity of print newspapers and magazines, the effectiveness of print advertising is declining.

Question 11

Which of the following refers to a keyword or phrase that is preceded by a pound (#)sign,as with #livingoutloud or #BEWise?

Accepted Answer

A hashtag is a keyword or phrase preceded by a pound (#) sign, which is used to categorize and organize tweets or social media posts. It helps users to discover content on a specific topic and to connect with others who are interested in the same subject.

Question 12

All of the following are included in the 5 P's of traditional marketing,except:

Accepted Answer

The 5 P's of traditional marketing are Product, Price, Place, Promotion, and People. Productivity is not included in the 5 P's.

Question 13

One way to generate traffic towards your website is through ______.

Accepted Answer

Backlinks are links from other websites that direct users to your website. The more high-quality backlinks you have, the higher your website will rank in search engine results, increasing visibility and potentially driving more traffic to your site. Coupons and discounts can attract customers who are already familiar with your brand, but may not necessarily lead to new traffic. Back alleys have nothing to do with generating website traffic.

Question 14

Which of the following models is attractive to people just starting an online business?

Accepted Answer

The eBay auction model is attractive to people just starting an online business because it allows them to sell products without needing to set up their own website or handle the logistics of payment processing and shipping, making it a low-barrier entry point.

Question 15

Which of the following is the result of poor Twitter Etiquette,uninteresting or crass posts,too much spamming,and basically,too much 'noise'?

Accepted Answer

Unfollow. Poor Twitter etiquette, uninteresting or crass posts, too much spamming, and too much 'noise' can lead to people unfollowing your account.

Question 16

Which of the following is a conventional site designed to make money online by selling products?

Accepted Answer

An e-commerce site is specifically designed to sell products and make money online, while a blog is generally focused on sharing information or opinions. The eBay auction model could also be considered an e-commerce site, but it operates differently than a traditional e-commerce site as it allows for bidding and auctions. A sales letter e-commerce website is a specific type of e-commerce site that uses persuasive sales copy to sell products, but it is not as common as a traditional e-commerce site.

Question 17

Which of the following terms is a tweet-like message that is sent privately and can only be seen by the sender and the receiver?

Accepted Answer

A "DM" is a direct message, which is a private message sent between two Twitter users. It can only be seen by the sender and receiver, whereas a tweet is a public message seen by all followers, and a retweet is a message that is shared by someone else with their own followers. "Unfollow" refers to the action of stopping to follow someone's Twitter account.

Question 18

_________ is the art of communicating with your customers and prospects without selling.

Accepted Answer

Content marketing is the art of communicating with your customers and prospects without selling. It is about creating and sharing valuable content that educates, entertains, and informs your target audience, ultimately building trust and credibility with them. Content marketing can take many forms, such as blog posts, videos, social media posts, ebooks, webinars, and more. Its purpose is to provide value to your audience and help them solve their problems, rather than simply promoting your products or services.

Question 19

Which of the following terms describes a sharing of your original post by another user in his or her own page?

Accepted Answer

Retweeting is the act of sharing someone else’s tweet with your own followers. It is a way to amplify a message and share it with a wider audience.

Question 20

A ________ gives your website an Internet address.

Accepted Answer

A domain name gives your website an Internet address, such as www.example.com. It is a unique identifier that helps people find your website on the Internet. Domain extensions (such as .com, .org, .edu) are added to the end of a domain name and indicate the type of organization or location for the website, but they do not give the website its address. Server prefixes and domain regions are not commonly used terms in relation to domain names.

Quiz 8: Exploring Business Ideas and Opportunities