In the model for small business growth,product and market research in the survival stage is:

Question

Quizplus · Accepted Answer

In the survival stage, small businesses focus more on generating revenue and maintaining cash flow rather than spending resources on extensive product and market research. While some research may occur, it is typically limited and geared more towards identifying immediate customer needs and preferences rather than developing innovative products or exploring new markets. Therefore, the best choice is "little" research (B).

In the Model for Small Business Growth,product and Market Research