Ambush marketing involves an official event sponsor placing its logos in all areas of a stadium.

Question

Quizplus · Accepted Answer

Ambush marketing involves non-sponsors trying to associate themselves with an official event without paying for sponsorship rights. Therefore, it is not the official event sponsor that engages in ambush marketing, but rather their competitors or other third parties. These non-sponsors may use tactics such as guerrilla marketing, product placement, or social media campaigns to create the impression that they are associated with the official event.

Ambush Marketing Involves an Official Event Sponsor Placing Its Logos