An event that is suitable for sponsorship should evoke a key attribute of the product sold by the sponsoring company.

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Sponsorship is a marketing strategy where a company financially supports an event, organization or person in exchange for branding or advertising opportunities. A suitable sponsorship opportunity should align with the values and key attributes of the sponsoring company and help create brand awareness and positive brand image. Therefore, an event that is suitable for sponsorship should evoke a key attribute of the product sold by the sponsoring company.

An Event That Is Suitable for Sponsorship Should Evoke a Key