_____ is a long-term strategic process to managing the standing of the firm with various publics.

Question

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Reputation management is the process of managing and influencing the overall perceptions and reputation of a firm among various stakeholders in the long term. It involves continuous efforts to build a solid reputation, maintain it, and improve it by addressing any negative feedback or issues that may arise. Integrated marketing communications (A) is a tactic that involves coordinating various promotional tools to deliver a consistent and compelling message to target customers. Marketing public relations (B) refers to the use of public relations tools to support marketing goals, such as generating publicity for a product launch. Opinion sampling (C) is a research method used to collect and interpret data on a specific issue or topic by surveying a sample of the population. Positioning (E) is a strategy that involves creating a unique and differentiated image of a firm or product in the minds of target customers. None of these options fully captures the idea of managing a firm's reputation with various publics over time.

_____ Is a Long-Term Strategic Process to Managing the Standing