Which of the Following Statements About Publicity Is True

Which of the following statements about publicity is true?

A) Publicity is completely free.
B) All publicity is good for the company being publicized.
C) Publicity need not be newsworthy to be effective or to attract media attention.
D) When publicity is run, the media bills the organization for the space or time.
E) Publicity has a good return on investment compared to other communications activities.