The Rocks Build Our World program of the National Asphalt Pavement Association (NAPA)includes both group tours of the company's corporate office facility and classroom visits targeted to fourth graders.The classroom visits start with some basic information on geology,mining methods,and the uses of minerals in everyday life.This is an example of

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The program's focus on classroom visits targeted at fourth graders to educate them about geology, mining methods, and the uses of minerals in everyday life indicates a community involvement campaign. The program is aimed at building awareness and educating local communities about how the construction industry works and how it affects their daily lives.

The Rocks Build Our World Program of the National Asphalt