Assume that there are 150,000 people in a target market,and over a four-week period,37 percent of them watch a television ad for toothpaste.What is the reach for the toothpaste ad?

Question

Quizplus · Accepted Answer

Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. In this case, 37% of 150,000 people watched the ad, so the reach is 150,000 * 0.37 = 55,500.

Assume That There Are 150,000 People in a Target Market,and