Which statement is most likely true about media buyers?

Question

Quizplus · Accepted Answer

Media buyers often specialize in a single medium, such as television, radio, or print, in order to have more expertise and knowledge about that particular market.

Answer: E 
 In smaller agencies, media buyers tend to handle a specific medium rather than trying to manage multiple types of media. This allows them to develop deeper relationships and expertise in that area.

The other answer choices are not accurate. Placing an ad can be time-consuming and complex, rate cards often allow for negotiation, and communication with media representatives is a critical part of the job.

Which Statement Is Most Likely True About Media Buyers