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Taryn Is a Media Buyer Who Has Been Asked to Determine

Question 59

Multiple Choice

Taryn is a media buyer who has been asked to determine the best areas in Montana,South Dakota,North Dakota,and Wyoming to target billboards where Native Americans might see them.How can Taryn find the best place to position these billboards?


A) She can use the annual billboard report issued by the American Advertising Association.
B) She can use a national plant operator that provides a lifestyle location service.
C) She can use Google Maps to examine the locations.
D) She can use a global positioning system (GPS) and sophisticated software.
E) There is nothing she can do except fly to each state and inspect each location personally.

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