When you hop off the subway in New York and head out onto the street,you're surprised to find a giant steaming cup of coffee in the middle of the road.In fact,it's a manhole cover that's been converted to look like a cup of coffee in a(n)_____ ad for Folgers.

Question

Quizplus · Accepted Answer

Guerilla advertising involves unconventional and unexpected marketing tactics in public spaces. The giant steaming cup of coffee on the manhole cover fits this description, as it was designed to grab the attention of passersby and create a memorable visual impression.

When You Hop Off the Subway in New York and Head