Which of the following is the term used to describe direct links to deeper areas of the website that advertising drives consumers to beyond the homepage?
A) website
B) web page
C) microsite
D) landing page
E) search results page

Question

Quizplus · Accepted Answer

Landing pages are specific web pages that a consumer reaches after clicking on an advertisement or search result. These pages are designed to provide more detailed information and a call-to-action for the consumer. Website refers to an entire collection of web pages, web page refers to a specific page within a website, microsite refers to a separate website created for a specific marketing campaign, and search results page is the page that displays after a consumer enters a search query.

Which of the Following Is the Term Used to Describe