What is the focus of CRM programs?
A) utilizing social media marketing
B) monitoring Internet privacy
C) retaining current customers
D) gaining website sponsors
E) prospecting for new clients

Question

Quizplus · Accepted Answer

The focus of CRM programs is on retaining current customers. While other aspects such as social media marketing, monitoring Internet privacy, gaining website sponsors, and prospecting for new clients may be a part of a larger marketing strategy, the main goal of CRM programs is to maintain and nurture the relationships with existing customers.

What Is the Focus of CRM Programs