If People magazine ran an ad for Calvin Klein on the back of the magazine,advertisers would describe it as on the third cover.
Correct Answer:
Verified
Q5: Second and third cover rates typically cost
Q10: The broadest classifications of magazine content are
Q16: Nearly a third of all ad spending
Q17: A gatefold occurs when a magazine page
Q18: Regional magazines are simply national publications with
Q21: A black and white ad for Levis
Q22: A 116-page Calvin Klein ad in Vanity
Q24: Run-of-paper (ROP)advertising rates entitle a newspaper to
Q25: An ad for a book entitled Run
Q31: A proof copy is the same as
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