A black and white ad for Levis tells readers to "Go forth" and features a man holding a woman as he drives.The ad was designed so that the photo extends to the very edge of the page.The advertiser probably had to pay the magazine a 10 to 15 percent premium for this extended background called a(n)
A) bleed.
B) environmental re-creation.
C) edge printing.
D) environmental realism.
E) picture frame.

Question

Quizplus · Accepted Answer

The extended background in the ad is referred to as a "bleed," which means that the photo extends to the very edge of the page without any white space or margins. Advertisers often have to pay a premium for this type of layout because it requires special printing techniques and may require additional paper or ink.

A Black and White Ad for Levis Tells Readers to "Go