Which of the following statements best explains the popularity of magazines as an advertising medium?
A) Magazines have a high cost per thousand (CPM) .
B) Magazines support a high frequency strategy.
C) Magazines deliver to mass audiences at low prices.
D) Magazines offer flexibility in both readership and advertising.
E) Magazines have a short lead time when compared with other media.
Correct Answer:
Verified
Q21: A black and white ad for Levis
Q22: A 116-page Calvin Klein ad in Vanity
Q24: Run-of-paper (ROP)advertising rates entitle a newspaper to
Q25: An ad for a book entitled Run
Q27: Which of the following are two types
Q28: The ad for the newest Calvin Klein
Q29: Advertisers are reluctant to use magazines as
Q30: Spending on online ads fell back below
Q31: A proof copy is the same as
Q31: A gatefold is a(n)
A) rate card used
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents