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Which of the Following Statements Best Explains the Popularity of Magazines

Question 26

Multiple Choice

Which of the following statements best explains the popularity of magazines as an advertising medium?


A) Magazines have a high cost per thousand (CPM) .
B) Magazines support a high frequency strategy.
C) Magazines deliver to mass audiences at low prices.
D) Magazines offer flexibility in both readership and advertising.
E) Magazines have a short lead time when compared with other media.

Correct Answer:

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