The cost of a classified ad in a newspaper is typically based on
A) desired reach.
B) anticipated response rates.
C) the number of run-of-paper (ROP) rates it requires.
D) the number of lines the ad occupies.
E) the amount of creativity required for the ad design.

Question

Quizplus · Accepted Answer

The cost of a classified ad in a newspaper is typically based on the number of lines the ad occupies. Newspapers typically charge per line and may have additional charges for bold, italicized, or highlighted text. The length of the ad determines the cost, with longer ads costing more than shorter ones.

The Cost of a Classified Ad in a Newspaper Is