Most national newspapers charge a(n)_____,which means they do not allow discounts for large or repeated space buys.
A) open rate
B) one-time rate
C) leveraged rate
D) flat rate
E) contribution rate

Question

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Flat rate means that there is a fixed price for a specific size and placement of an advertisement, regardless of the frequency or quantity of space purchases. This type of pricing is commonly used by national newspapers. Open rate allows for negotiation and discounts, while one-time and leveraged rates are based on the frequency and amount of ad space purchased. Contribution rate is not a common pricing model in advertising.

Most National Newspapers Charge A(n)_____,which Means They Do Not Allow