When advertisers place an ad,they submit a(n)_____ to the newspaper,stating the date(s)on which the ad is to run,its size,the desired position,the rate,and the type of artwork accompanying the order.
A) ad paste-up
B) preprinted insert
C) insertion order
D) layout board
E) contractual agreement

Question

Quizplus · Accepted Answer

An insertion order is a form submitted by advertisers that includes the necessary information for placing the ad, such as the date(s), size, position, rate, and artwork. Ad paste-up refers to the physical assembly of the ad, preprinted insert refers to a separate piece that is inserted into the newspaper, layout board refers to a physical mock-up of the ad design, and contractual agreement is a broader term that may apply to the overall terms and conditions of the business relationship, rather than the specifics of a single ad placement.

When Advertisers Place an Ad,they Submit A(n)_____ to the Newspaper,stating