The headline for Gore-Tex® Fabrics reads,"Keeps you warm and dry regardless of what falls out of the sky." The headline is best described as a benefit headline.

Question

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The headline emphasizes the benefit of Gore-Tex® fabrics, which is to keep the wearer warm and dry in any weather condition. Therefore, it falls under the category of benefit headlines.

The Headline for Gore-Tex® Fabrics Reads,"Keeps You Warm and Dry