The Progressive Insurance commercials that feature the character of Flo discussing the firm's insurance products are presenter commercials.
Correct Answer:
Verified
Q3: A dummy is a rough,rapidly produced pencil
Q5: The headline for Gore-Tex® Fabrics reads,"Keeps you
Q6: All that appears on a typical radio
Q7: Research shows that readership increases considerably if
Q9: The key to effective slice-of-life commercials is
Q10: The comprehensive layout,or comp,is a highly refined
Q11: Many experts believe that headlines with 10
Q12: An ad for Gore-Tex® Fabrics that rhymes
Q13: Slogans serve as brief,repeatable positioning statements.
Q13: Ideally,headlines communicate the complete selling idea and
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