A headline reads,"Everybody worries about the cost of fuel.Falcon airplane owners worry 20 to 60 percent less." The rest of the ad presents factual information about the fuel economy of Falcon airplanes.Which of the following has most likely been used in the Falcon ad?
A) institutional copy
B) picture-caption copy
C) straight-sell copy
D) dialogue copy
E) narrative copy

Question

Quizplus · Accepted Answer

The ad presents factual information about the fuel economy of Falcon airplanes, which is a characteristic of straight-sell copy.

A Headline Reads,"Everybody Worries About the Cost of Fuel