An ad for Pûr water filters has a photo that shows a woman enjoying a glass of water from her Pûr water filter while her dog is on the counter gnawing on a freshly cooked turkey.The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."
A) institutional
B) picture-caption
C) dialogue
D) device
E) straight-sell

Question

Quizplus · Accepted Answer

The photo and accompanying text create a picture-caption ad, where the text expands on the image and adds context to the product being advertised.

An Ad for Pûr Water Filters Has a Photo That